“That’s why we’re excited to bring a unique canned cocktail offering to the market that’s co-created, co-branded, and promoted by Betches. “With the unprecedented ready-to-drink category growth, we’ve seen premixed canned cocktails proliferate in the marketplace, making it more challenging than ever for new brands to break through the clutter and resonate with consumers in a meaningful way,” said Britt West, Vice President and General Manager of Spirit of Gallo. The products are also gluten-free and made with no artificial flavors (or friends) with a unique Betches twist. Made with no artificial flavors (or friends) Faux Pas™Įach of the canned cocktails is made with real vodka or real tequila and contains 8% alcohol by volume. We’re especially proud to have made a drink that celebrates female friendships grounded in realness and laughing together at our faux pas’.” “My co-founders, Aleen Dreksler and Sami Sage, and I are especially proud to create an alcoholic beverage that we feel appeals to women the way no other drink in the market does. “We’re excited to introduce Faux Pas™ to our audience because we made it specifically for them,” said Abraham. With Faux Pas™, Gallo and the women behind Betches are looking to become the only canned cocktail brand with a dedicated media platform and products that are truly authentic to Betches’ passionate community. The team behind Betches felt that at the moment, there aren’t any other canned beverages on the market that speak to the importance of friendships and experiences, and they felt strongly about changing that.Ī leader in innovation, Spirit of Gallo has brought several brands to market in recent years, including High Noon® Hard Seltzer and Pink Whitney® Vodka, leveraging major media partners to help successfully grow these brands to leadership positions in their respective categories. Their platform was founded on the importance of female friendships and they know some of the best nights in life are the ones you spend with your closest friends. The flavor descriptions are a comedic take on the more serious descriptions you’ll see at tastings and we feel like that will really resonate with our audience, who are always down to have a good time and to show up as the best versions of themselves while not taking life too seriously,” shared Samantha Sage, co-founder of Betches and Chief Creative Officer.ĭesigned by the Betches themselves Faux Pas™ĭesigned to be the drink you pick up when you want to spend time with your friends, whether you’re celebrating, commiserating, or it’s just another Friday night, Betches aims to make Faux Pas™ exactly that. “The fun packaging stands true to the Betches brand by being unique and relatable. These drinks aim to represent women at their best, having fun with their friends while laughing at themselves and the world around them. Embodying the Betches values of comedy and realness without sacrificing quality. Whether you’re telling your life story to your cab driver or responding to everyone’s Instagram story as if it’s personally directed at you, Faux Pas™ is all about encouraging Betches community to laugh at their faux pas’. It’s no surprise that the Betches logo and its trademark humor can be found within the drink descriptions. The first consumer product from Betches Faux Pas™
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